Korea Sparkling

When dynamic just isn't enough.

Someone obviously thought that "Dynamic Korea" was getting a little stale (and, in reality, who didn't).

Korea's new tourism theme is - "Korea Sparkling". They expect it to bring in 10,000,000 visitors. Say it a couple of times. Still don't get it. Try the Official Korea Tourism website. Don't be afraid to click on the banner. Wait for it, "Korea Sparkling". It sounds even better when a young Korean stud says it.

You know, I still don't get it. If you were sitting in the comfort of your home in Toronto, thinking of where to go on vacation, which would draw you in "Korea Sparkling" or "amazing Thailand" or "Supernatural British Columbia"?

I think that someone, after they had printed all of the promotional material, realized they had a problem. Now this might actually make me think twice.

Honestly, selling English language advertising in Korea must be like taking candy from a baby. World-renowned brand expert Simon Anholt: "Oh, yes, Mr. Kim. This will have people stampeding to get into Korea. Really."

I think I could come up with something better (Well, maybe not the girls). Even the little logo is a little puzzling.

The symbol of two overlapping windows means traditional and modern elements' coexist in harmony, while the white empty square in the middle represents a window that visitors can fill from their own experiences.

Sure.

I guess it will fit right there beside Huby.