Last night, some friends came over and we ordered pizza from Mr. Pizza. Mr. Pizza is using an interesting advertising campaign. On their box, they stated that the pizza is "made for women." Huh? My friends said that the pizza wasn't greasy and that made it a woman's pizza. We ordered a potato pizza, and, when the pizza came, it looked like a normal pizza. It had cheese, meat, and potato. It tasted really good (and I will certainly order from them again). But, it didn't seem any less greasy than a Pizza Hut pizza.
The marketing campaign is interesting. Do they not make pizza for men? Do they not have a meatlovers pizza (salami, pepperoni, ham, bacon) with extra cheese? Or do they use only lean salami and low-fat cheese? Is their pizza is made for women because women order more pizza than men (that doesn't seem likely)?
What will be the effect of their campaign? Does their campaign turn men off because they don't want 'girly' pizza? I can just imagine a bunch of football players having a few beers and saying, "Let's order a couple of pizza. Maybe we should order from Mr. Pizza. They make pizza for women." Not likely.
I liked the pizza. It tasted really good. I'd order from them again. But, I don't understand the attraction of ordering women's pizza. If you really want to attract women, shouldn't your company be called Mrs. Pizza?
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Interesting culture note: After discussing this with some colleagues, it seems that, unlike in Canada where Canadian men probably order pizza much more often than women (because Canadian men are too lazy or incompetent to cook), Korean women order pizza the most (because Korean men are too lazy or incompetent to cook...and they get the women to order the pizza).
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